jeans

How you can make the most out of it Introduced by Levi Strauss & Co in 1873, the 150 year old fifth pocket on your jeans isn’t just a quirky little addition to your trousers. Before getting into anything, it’s important to know the history behind why jeans exist in the first place, beginning where […]

2 days ago

He admitted that he hasn’t washed his favourite pair for 10 years The Levi’s CEO has issued a warning to people who put their jeans in the washing machine. Charles ‘Chip’ Bergh has been a strong advocate for never washing jeans and has even admitted to not putting his favourite pair of jeans through the […]

1 year ago

Mystery solved! People are only just realising what the metal studs on their jeans are for. The popular item of clothing can be found hanging in most people’s wardrobes, but the design adopted so many years ago is not one we question too often. In particular, Levi’s jeans have a series of metal studs that […]

2 years ago

He admitted that he hasn’t washed his favourite pair for 10 years The Levi’s CEO has issued a warning to people who put their jeans in the washing machine. Charles ‘Chip’ Bergh has been a strong advocate for never washing jeans and has even admitted to not putting his favourite pair of jeans through the […]

2 years ago

Our hero. A woman on TikTok has just made our lives a million and one times easier after she has shared that hack that is a dream come true. Known on the video sharing app as @topnotchboutique, the TikToker posted a clip to help explain how she finds the perfect pair of jeans when out […]

4 years ago

“Things like this are so harmful and directly contribute to the culture of disordered eating we live in.” People are sharing their disbelief and frustration following the release of a study which suggests that we are “at risk of diabetes” if we can no longer fit into the jeans we wore when we were 21. […]

5 years ago