This Penneys coat looks SO much dearer than its €40 price tag

Sometimes, you get what you pay for - but sometimes, your money ends up going a lot further than you'd expect.

We'd be big advocates for spending a decent bit of money on a good winter coat (if you can). It's something you'll wear most days for months and that will make up at least 70 per cent of your visible outfit when you're out and about. A more expensive coat is also more likely to be warm and durable - two very important things in an Irish winter. The odd time, though, a really affordable retailer brings out a piece that looks far more expensive than it actually is. Take this coat from Penneys. Aviator jackets are set to be huge once again this autumn and we'd have thought you'd have to go to Topshop or Zara and part with at least €80 to get something as nice as this one. We don't need to tell you that it'll be one of the most worn items you own and that it looks pretty damn snug. It costs just €40 and is sure to be very hard to get your hands on once it lands in store.